Kusá, Alena; Urmínová, Marianna - In: Journal of Risk and Financial Management 13 (2020) 12, pp. 1-16
textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … marketing communication of sustainable subjects. In order to reach this objective, we use the method of description and …