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Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...
Persistent link: https://www.econbiz.de/10011849181
TV series have become one of the most successful types of audio-visual product. Their potential to cul-tivate massive loyal audiences makes them an excellent medium for promoting the places they depict,presenting them as attractive destinations, and inducing the phenomenon known as film tourism....
Persistent link: https://www.econbiz.de/10014525703
The aim of this paper is to relate innovation with the broadcasters' business model, by way of a bibliometric and review analysis. This comprises to study how they have incorporated the innovation and the effect of a disruptive innovation (as the Internet and other technologies) in their...
Persistent link: https://www.econbiz.de/10014525717