Prosuming herausgegriffen, um daran zu prüfen, welche Veränderungen sich am Konsumentenverhalten beobachten lassen und was sie … laid on the phenomenon of prosuming for the sake of assessing which changes in the behavior of consumers are observable and …

the enterprise. Employee involvement determines their better job performance and the achievement of better financial … capital productivity dependent on the level of employee involvement. A proper evaluation should concern not only financial …

This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based … satisfaction. A sample of 570 respondents was gathered for a high involvement product – wine –, while a sample of 431 consumers was … collected for a low involvement product – a cup of coffee –. Results show that positive emotions exert a higher influence on …

retested. In this model, involvement, suspension of belief, attention, and user traits play a mediating role. Presence …

organisational survival. This suggests that employees' empowerment, involvement, autonomy, relationships and reward system have …

variable and level of involvement as a moderating variable. Based on cognitive appraisal theory, to explain satisfaction and … loyalty for high versus low involvement shoppers. The theoretical contributions and managerial implications of the study have …