Gneezy, Uri; Kajackaite, Agne; Meier, Stephan - In: The Handbook of Behavior Change, (pp. 523-536). 2020
This chapter provides a framework for how incentives affect behavior change. Economic theory is built on the premise that incentives matter, but empirical evidence shows the effect of incentives on behavior is more complicated than predicted by the basic law of demand. Our framework highlights...