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Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
A growing number of transformative research practices that redefine the role of science in engaging with local–mostly urban–transformation processes have emerged in recent decades. However, while education is considered a key driver for sustainability transformations, higher education has...
Persistent link: https://www.econbiz.de/10015193285
In einer transdisziplinären Fallstudie wird ein bestimmtes Phänomen in seinen sozialen, kulturellen, wirtschaftlichen und ökologischen Zusammenhängen betrachtet. "Transdisziplinär" bedeutet zunächst, dass Personen aus verschiedenen Bereichen - wie Wissenschaft, Verwaltung, Kunst oder...
Persistent link: https://www.econbiz.de/10012108705
New and experimental research methods to understand and co-steer processes of spatial transformation are called for. From the perspective of designing urban landscapes this paper draws a connection between Research through Design and transformative science. (Urban) landscapes constantly undergo...
Persistent link: https://www.econbiz.de/10012108706
Die Autorinnen fragen nach den Inhalten und Formen von Wissen über Raum und Raumentwicklung für die große Transformation sowie nach den Bedingungen für dessen Produktion und Verbreitung. Vor dem Hintergrund der frühen Debatten um nachhaltige Raumentwicklung werden die Hemmnisse und...
Persistent link: https://www.econbiz.de/10012498760
A transdisciplinary case study focuses on a particular phenomenon in its social, cultural, economic and ecological context. Transdisciplinary means, first of all, that people from different fields - such as science, administration, art or business - conduct research together on socially relevant...
Persistent link: https://www.econbiz.de/10013165139
New and experimental research methods to understand and co-steer processes of spatial transformation are called for. From the perspective of designing urban landscapes this paper draws a connection between Research through Design and transformative science. (Urban) landscapes constantly undergo...
Persistent link: https://www.econbiz.de/10013165140
Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung...
Persistent link: https://www.econbiz.de/10011902045
This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...
Persistent link: https://www.econbiz.de/10010263688
There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...
Persistent link: https://www.econbiz.de/10010272734