As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is … becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers … book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid …

reversal of this effect when people evaluate multiple donation requests at once has important implications for fundraising … crowdfunding platform. When browsing projects on GoFundMe, people see multiple projects displayed at once, placing them in a joint …

Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …. "All-or-nothing" reward-crowdfunding platforms reflect salient features of these mechanisms. Efficiency is sustainable only … underinvestment. With limited consumer reach, crowdfunders become actual investors. Crowdfunding complements rather than substitutes …

place on a website set up to promote a fundraising drive by a large cancer research charity. Site visitors who choose to …