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Snapchat in Deutschland: Wie verwenden Nutzer die App und was publizieren Medienmarken?

Gerhards, Claudia - 2017

Obgleich Snapchat im Mediennutzungsverhalten insbesondere von Teenagern eine zunehmend wichtige Rolle spielt, liegen … werden und welche Inhalte- und Gestaltungserwartungen diese an Snapchat-Auftritte von Marken knüpfen. Zudem fehlt es an … Untersuchungen, die Aufschluss darüber geben, in welchem Umfang deutsche Medienmarken mit eigenen Snapchat-Accounts aktiv sind …

Persistent link: https://www.econbiz.de/10011806874

At the Movies: Avoiding Head-to-Head Competition on the Big Screen: The Economics of Movie Distribution

Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2000

This paper provides theoretical explanations for devices that movie distributors use to avoid head-to-head competition. We use a simple static model to show how revenuse sharing exhibition contracts providex multiplex owners with incentives to take cross effects on demand into account. Then we...

Persistent link: https://www.econbiz.de/10010334543

At the Movies: Risk Sharing and the Economics of Exhibition Contracts

Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2001

The current literature on sharing contracts emphasizes the importance of asymmetric information and typically assumes that one party is risk neutral while the other is risk averse. This paper describes a real-world contract that is widely used - the movie exhibition contract - and argues that...

Persistent link: https://www.econbiz.de/10010334565

Conquering the box office: Factors influencing success of international movies in Russia

Gänßle, Sophia; Budzinski, Oliver; Astakhova, Daria - 2019

This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits for...

Persistent link: https://www.econbiz.de/10012111637

Conquering the box office: Factors influencing success of international movies in Russia

Gaenssle, Sophia; Budzinski, Oliver; Astakhova, Daria - 2018

This paper empirically examines various factors influencing box office success of international movies in Russia between 2012 and 2016. Three groups of success factors are distinguished: distribution related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and...

Persistent link: https://www.econbiz.de/10011853886

Dynamic Common Agency, Vertical Integration, and Investment : The Economics of Movie Distribution

Filson, Darren - 2003

This paper analyzes the impact of vertical integration on investment and other strategies in a dynamic common agency framework. Movie distribution is used as a motivating example. The model matches several facts about movie distribution; distributors avoid head-to-head new hit releases, hits...

Persistent link: https://www.econbiz.de/10010263294

Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude

Panggati, Ignatius Enda; Simatupang, Boto; Abdinagoro, … - In: Cogent Business & Management 10 (2023) 2, pp. 1-16

, test, and validate the collected data. The result showed that trust in digital influencers, entertainment, information, and …

Persistent link: https://www.econbiz.de/10014527426

The political legacy of entertainment TV

Durante, Ruben; Pinotti, Paolo; Tesei, Andrea - 2015

We investigate the political impact of entertainment television in Italy over the past thirty years by exploiting the … municipalities that had access to Mediaset prior to 1985 - when the network only featured light entertainment programs - were … different mechanisms through which early exposure to entertainment content may have influenced their political attitudes. …

Persistent link: https://www.econbiz.de/10011460769

Sustainability and CSR orientation through "Edutainment" in tourism

Del Baldo, Mara - In: International Journal of Corporate Social … 3 (2018) 5, pp. 1-14

The aim of the paper is to present and discuss, using a fieldwork approach, the pillars and the outcomes of sustainable business models in the tourism sector. After having traced the theoretical framework, which combines the literature strands of sustainable tourism and sustainable business...

Persistent link: https://www.econbiz.de/10012217655

Wettbewerb und Antitrust in Unterhaltungsmärkten

Budzinski, Oliver; Gänßle, Sophia; … - 2021

Dieser Beitrag fasst die ökonomischen Besonderheiten von Unterhaltungsmärkten zusammen und legt dabei einen besonderen Fokus auf Digitalisierungseffekte. Dabei werden die Aspekte Erfahrungsgüter und Qualität, Fixkostendegression & Güterheterogenität, Super-stareffekte, die Rolle...

Persistent link: https://www.econbiz.de/10012418111

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