Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent Business & Management 6 (2019), pp. 1-14
The present study aimed at exploring the extent to which users model their behavior-as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow-on other users. This distinction can help marketers and social media...