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Anthropomorphized vs objectified brands: which brand version is more loved?

Delgado-Ballester, Elena; Palazón, Mariola; Peláez, Jenny - In: European Journal of Management and Business Economics … 29 (2020) 2, pp. 150-165

Purpose The purpose of this paper is to deal with the role of the human metaphor (anthropomorphism) and consumers … consumers provided information about a brand from a stated list of 16 brands of clothing. Findings Both anthropomorphism and … brand anthropomorphism is only desirable when the humanized version of the brand is attractive for consumers. Research …

Persistent link: https://www.econbiz.de/10013193230

Anthropomorphized artificial intelligence, attachment, and consumer behavior

Hermann, Erik - In: Marketing Letters 33 (2021) 1, pp. 157-162

The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers' attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers' individual and social lives can be...

Persistent link: https://www.econbiz.de/10014502009

AI-based chatbots in customer service and their effects on user compliance

Adam, Martin; Wessel, Michael; Benlian, Alexander - In: Electronic Markets 31 (2020) 2, pp. 427-445

-in-the-door technique affect user request compliance. Our results demonstrate that both anthropomorphism as well as the need to stay …

Persistent link: https://www.econbiz.de/10014503687

Designing Anthropomorphic Enterprise Conversational Agents

Diederich, Stephan; Brendel, Alfred Benedikt; Kolbe, Lutz M. - In: Business & Information Systems Engineering 62 (2020) 3, pp. 193-209

The increasing capabilities of conversational agents (CAs) offer manifold opportunities to assist users in a variety of tasks. In an organizational context, particularly their potential to simulate a human-like interaction via natural language currently attracts attention both at the customer...

Persistent link: https://www.econbiz.de/10014504137

Do robo-advisors make us better investors?

Back, Camila; Morana, Stefan; Spann, Martin - 2021

Investors increasingly can obtain assistance from "robo-advisors," artificial intelligence - enabled digitalized service agents imbued with anthropomorphic design elements that can communicate using natural language. The present article considers the impact of anthropomorphized robo-advisors on...

Persistent link: https://www.econbiz.de/10012504522

Strategies for Addressing Hallucinations in Generative AI: Exploring the Roles of Politeness, Attribution, and Anthropomorphism

Kim, Hayeon; Lee, Sang Woo; Seo, Sungwoo - 2024

Persistent link: https://www.econbiz.de/10015057365