Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus "the medium is the message" (McLuhan 1967). In contemporary industrial societies, the share of user-generated information consumed everyday over the internet...

Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging unique telecommunication data with geo-coded German individual-level data, we investigate how broadband Internet affects several dimensions of social capital. One...

The Social Cloud framework leverages existing relationships between members of a social network for the exchange of resources. This thesis focuses on the design of coordination mechanisms to address two challenges in this scenario. In the first part, user participation incentives are studied. In...

E-Learning, Web 2.0 Mikrolernen und Wissensmanagement verändern die betriebliche Weiterbildung grundlegend und bestimmen zunehmend die betrieblichen Lernwelten. Sie beginnen die traditionelle Weiterbildung mit Seminaren und Workshops zu ergänzen oder gar abzulösen.Für Betriebsräte sind...

The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and co-producers lead to new forms of production and innovation, as seen in Wikipedia, open source software development, in social networks or on user-generated content platforms as...