Using a bilateral trade equation derived from a monopolistic competition model, we investigated market access …

This paper provides field evidence on (a) how price framing affects consumers' decision to switch health insurance … plans and (b) how the price elasticity of demand for health insurance can be influenced by policymakers through simple … regulatory efforts. In 2009, in order to foster competition among health insurance companies, German federal regulation required …

This paper provides field evidence on (a) how price framing affects consumers' decision to switch health insurance … plans and (b) how the price elasticity of demand for health insurance can be influenced by policymakers through simple … regulatory efforts. In 2009, in order to foster competition among health insurance companies, German federal regulation required …

We consider an oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in …-inefficiency of the price/quality offers. But, better price/quality combinations are signalled with lower prices in one type and with …

das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von … Kundenbindung im Lebensmitteleinzelhandel herausgefunden werden. Des Weiteren wurden mehrere Expertengespräche mit Führungskräften … das Einkaufsverhalten und die Einstellung der Konsumenten im deutschen Lebensmitteleinzelhandel haben. Deutlich wurde …

price competition among all perceived firms. On the other hand attracting attention involves costs which must be covered by …I present a game-theoretic model where economic competition and attention competition are interdependent. On the one … the earnings from competition. It is the task of this paper to clarify the consequences of such an interdependence between …

cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase … construction, we can show significant differences in cross-effects and related price elasticities both across segments and compared …

competitiveness of the retailing sector as competition eliminates the scope for retailers to offer variety. Mainstream consumers with … a preference for variety and consumers with eccentric tastes enjoy a symbiotic relationship. Competition over mainstream …