Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The International Journal of Management Science and … (2012) 5-(Jul-Sep), pp. 1-34
become a differentiator among financial institutions, which has led to an attempt to increase customer satisfaction level by … fulfilling their expectations. Accordingly, the goal of this paper is to identify the factors that influence the satisfaction … satisfaction survey studies, this paper is a pioneer in using empirical analysis to study the effects of gender on customer …