Mahmoud, Mahmoud Abdulai; Blankson, Charles; Hinson, … - In: International Journal of Corporate Social … 2 (2017) 9, pp. 1-15
The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...