This paper examines a new approach to defining the task of personnel management in the digital age, taking into account the fundamental changes in internal communications stemming from an increasing use of digital platforms such as intranet, blogs, bulletin boards, instant messaging, and social...

Eine Vielzahl von Herausforderung stellt die kommerzielle Verbreitung des Internets und die damit verbundene bidirektionale Kommunikation nicht nur zwischen Konsumenten und Unternehmen, sondern ebenso unter Konsumenten, für Unternehmen dar. Die Unternehmen stehen vor der Notwendigkeit, die...

We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following a steep increase in prices after price controls were lifted in 2006. The boycott led to an immediate decline in prices which stayed low more than three years after the boycott....

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Traditionally allocation of personnel for projects has been seen as a manage-ment task. Recently, however, more and more organisations are treading new paths when staffing projects. In this article we examine a new staffing proce-dure, in which enrolment is dependent on employees voluntarily...

Im vorliegenden Bericht werden die Ergebnisse des Teilprojektes "Lokale Strategien für die wirtschaftliche Entwicklung" des europäischen Forschungsprojekts TRUSTEE ("Towards RUral Synergies and Trade-offs between Economic development and Ecosystem services') beschrieben. Vor dem Hintergrund...

Technological optimistic voices assume that, from a technical perspective, the IT possibilities for HRM are endless: in principal all HR processes can be supported by IT. E-HRM is the relatively new term for this IT supported HRM, especially through the use of web technology. This paper aims at...