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Tacit knowledge augmented customer relationship management systems: An empirical investigation
Basit, Abdul; Tahir, Asma; Khan, Mumtaz Muhammad; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 3, pp. 1005-1026
Tacit knowledge (TK) is a core value element important for obtaining a competitive edge for Customer Relationship Management (CRM). CRM is recognized of high value for integrating knowledge in marketing function. The focus on explicit knowledge so far has resulted in neglecting the importance of...
Persistent link: https://www.econbiz.de/10011938584
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Relationship Marketing Stage of Development in Romanian Banking Industry
Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru Economic Journal 18 (2016) 41, pp. 199-214
retention rate, cross-selling and customer satisfaction. Most banks use the gross customer retention index as the main indicator … of customer portfolio stability, although retention objectives tend to be set differently depending on customer value …
Persistent link: https://www.econbiz.de/10011725022
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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10011558754
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How effective are rewards programs in promoting payment card usage? Empirical evidence
Carbó-Valverde, Santiago; Liñares-Zegarra, José M. - 2009
Card issuers have mainly relied on rewards programs as their main strategic driver to increase electronic payments. However, there is scarce evidence on the effectiveness of rewards programs. This paper offers novel evidence on two key issues: i) it measures the impact of rewards programs on the...
Persistent link: https://www.econbiz.de/10011605187
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Dyed in the wool? An empirical note on fan loyalty
Robinson, Terry - 2009
This paper attempts to investigate empirically the strength of intra-city football club support and seeks to test the commonly held belief among the sports community that supporters will not switch allegiance between city rivals very readily. To test this phenomenon data on the attendances of...
Persistent link: https://www.econbiz.de/10010277883
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Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel: Treueprogramme versus Kundenkarten im deutschen Lebensmitteleinzelhandel
Ziehe, Nikola; Stoll, Raina - 2010
Die vorliegende empirische Studie soll zeigen, wie sich Bonusprogramme, speziell Treueprogramme und Kundenkarten, auf das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von Bachelorstudenten des Studiengangs Business Administration der...
Persistent link: https://www.econbiz.de/10010282653
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Sticky rebates: rollback rebates induce non-rational loyalty in consumers ; experimental evidence
Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel … - 2009
We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...
Persistent link: https://www.econbiz.de/10010276847
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Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja; Hildebrandt, Lutz - 2009
The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure. This is especially true for fast moving consumer goods (FMCG) manufacturers and...
Persistent link: https://www.econbiz.de/10010270714
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The Remarkable Unresponsiveness of College Students to Nudging and What We Can Learn from It
Oreopoulos, Philip; Petronijevic, Uros - 2019
We present results from a five-year effort to design promising online and text-message interventions to improve college achievement through several distinct channels. From a sample of nearly 25,000 students across three different campuses, we find some improvement from coaching-based...
Persistent link: https://www.econbiz.de/10012059190
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The Power of a Diverse Mindset in Shaping Prosperity
Galor, Oded; Klemp, Marc; Wainstock, Daniel C. - 2024
diversity has remained uncharted: has the coalescence of diverse ancestral background in the formation of individuals' mindset … shaped their productivity? Has a diverse mindset been central for individual's prosperity? This research advances the … proximity and distinctiveness, creating an individual mindset that is conducive for productivity. While a limited cultural …
Persistent link: https://www.econbiz.de/10014534341