Sukaatmadja, I Putu Gde; Yasa, NI Nyoman Kerti; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … research analysis results showed that all relationships had positive and significant effects, except tourist experience on WOM … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …