Showing 1 - 10 of 39
Persistent link: https://www.econbiz.de/10011946147
that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system …. Conversational recommender systems act similarly to WOM by encouraging explicit feedback. However, data privacy concerns make … interactions towards these systems a difficult matter. Themes that emerged from WOM emphasized interpersonal relationships that are …
Persistent link: https://www.econbiz.de/10014556418
Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers’ perception of relevance of a product with needs, goals and consumers’ self-concept. Therefore, the study aims to reconsider the role of product involvement in the...
Persistent link: https://www.econbiz.de/10012021970
This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products. The majority of such studies have been conducted using low involvement products. There is a need to conduct a research to find out the effectiveness of creative advertisements for...
Persistent link: https://www.econbiz.de/10011868942
Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...
Persistent link: https://www.econbiz.de/10011938617
Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view. This study attempts to...
Persistent link: https://www.econbiz.de/10011946318
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012620532
Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive … propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the …
Persistent link: https://www.econbiz.de/10011946285
brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … research analysis results showed that all relationships had positive and significant effects, except tourist experience on WOM … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …
Persistent link: https://www.econbiz.de/10014527397
The success of businesses in the foreign countries depends on their ability to give customers a positive shopping or using experience especially in Vietnam. While a multi-dimensional scale to evaluate the “brand experience" (BE) has been created, its practicality remains limited. To that end,...
Persistent link: https://www.econbiz.de/10014372767