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Multi-Store Competition: Market Segmentation or Interlacing?
Janssen, Maarten C.W.; Karamychev, Vladimir A.; van … - 2003
This paper develops a model for multi-store competition between firms. Using thefact that different firms have different outlets and produce horizontally differentiated goods, we obtain a pure strategy equilibrium where firms choose a different location for each outlet and firms' locations are...
Persistent link: https://www.econbiz.de/10010324774
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The effects of Wal-Mart on local labor markets
Neumark, David; Zhang, Junfu; Ciccarella, Stephen - 2007
We estimate the effects of Wal-Mart stores on county-level retail employment and earnings, accounting for endogeneity of the location and timing of Wal-Mart openings that most likely biases the evidence against finding adverse effects of Wal-Mart stores. We address the endogeneity problem using...
Persistent link: https://www.econbiz.de/10010267810
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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
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The Effects of Prize Spread and Noise in Elimination Tournaments: A Natural Field Experiment
Delfgaauw, Josse; Dur, Robert; Non, Arjan; Verbeke, Willem - 2011
We conduct a field experiment in a large retail chain to test basic predictions of tournament theory regarding prize spread and noise. A random subset of the 208 stores participates in two-stage elimination tournaments. Tournaments differ in the distribution of prize money across winners of the...
Persistent link: https://www.econbiz.de/10010326149
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Post-Filialnetze im Branchenvergleich
Niederprüm, Antonia; Söntgerath, Veronika; Thiele, Sonja - 2010
Persistent link: https://www.econbiz.de/10012320757
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The effects of prize spread and noise in elimination tournaments: A natural field experiment
Delfgaauw, Josse; Dur, Robert; Non, Arjan; Verbeke, Willem - 2012
We conduct a natural field experiment in a large retail chain to test basic predictions of tournament theory regarding prize spread and noise. A random subset of the 208 stores participates in two-stage elimination tournaments. Tournaments differ in the distribution of prize money across winners...
Persistent link: https://www.econbiz.de/10010282278
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The impact of network size on bank branch performance
Hirtle, Beverly J. - 2005
Despite recent innovations that might have reduced banks' reliance on brick-and-mortar branches for distributing retail financial services, the number of U.S. bank branches has continued to increase steadily over time. Further, an increasing percentage of these branches are held by banks with...
Persistent link: https://www.econbiz.de/10010283383
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
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Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary
Nagy, Szabolcs - In: „Mérleg és Kihívások” - IX. Nemzetközi …, (pp. 103-112). 2015
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011381243
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742