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Incentives to innovate is a central element of innovation theory. In the private-investment model, innovators privately fund innovation and then use intellectual property protection mechanisms to appropriate returns from these investments. In the collective-action model, public subsidy funds...
Persistent link: https://www.econbiz.de/10010290530
Der vorliegende Beitrag befasst sich mit den Auswirkungen der rasanten Entwicklung in der Bewegtbild-Landschaft; er stellt etablierte Prozesse der Bewegtbild-Produktion vor und erläutert, warum neue Wege des Content-Managements erforderlich sind und wie diese für Unternehmer und...
Persistent link: https://www.econbiz.de/10014337385
Companies run branded crowdsourcing contests to achieve two main goals: generate ideas and create brand equity. This paper provides an empirical typology of contest users and reveals five distinct user types: jacks-of-all-trades, devoted brand fans, pure innovators, reward seekers and passive...
Persistent link: https://www.econbiz.de/10014423975
In crowdsourcing contests, managers have to process hundreds of potential solutions on different topics and from different perspectives. This is resource-intensive, and the cognitive limits of humans are quickly exceeded. Applying contemporary AI-based language models is a promising way to help...
Persistent link: https://www.econbiz.de/10014423981