Levy, Daniel; Lee, Dongwon; Chen, Haipeng (Allan); … - In: Review of Economics and Statistics 93 (2011) 4, pp. 1417-1431
We study the link between price points and price rigidity using two data sets: weekly scanner data and Internet data. We find that “9” is the most frequent ending for the penny, dime, dollar, and ten-dollar digits; the most common price changes are those that keep the price endings at...