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Assessing the utility of retailer based on generalized costs of end-consumers
Halkin, Andrii - In: Foundations of Management 12 (2020) 1, pp. 31-42
This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model,...
Persistent link: https://www.econbiz.de/10012601092
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Creating a new, sustainable mindset through responsible consumption: A case study of the international chain of sustainable restaurants
Seretny, Marek; Gaur, Deepika; Sobczyk, Katarzyna; … - In: Foundations of Management 13 (2021) 1, pp. 49-56
This paper presents research conducted in the United Arab Emirates with the management of Bareburger, the chain of sustainable restaurants, as well as among its clients. In our project, we are interested in the relation between the offer of sustainability and the culture of conscious...
Persistent link: https://www.econbiz.de/10012601112
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An investigation of the impact of Facebook and Instagram on consumer buying behaviour: The case of retail fashion consumers in Rhodes, Greece
Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International Journal of Business and Economic Sciences … 12 (2019) 2, pp. 81-87
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10012622968
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The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012703636
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Un análisis bibliométrico del brand equity 1991-2018
Neme-Chaves, Samir Ricardo; Rodríguez-González, … - In: Revista de Métodos Cuantitativos para la Economía y … 28 (2019), pp. 364-380
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...
Persistent link: https://www.econbiz.de/10014494526
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Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; Streimikiene, … - In: Amfiteatru Economic Journal 18 (2016) 41, pp. 153-167
The authors present general review of the literature and the results of an empirical research on the subject. A cross-sectional questionnaire-based survey was conducted, being answered by 350 respondents: mix of graduate and post graduate doctors of private and public hospitals of Karachi City,...
Persistent link: https://www.econbiz.de/10011725019
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To Buy or Not to Buy from the Internet: Reasons to Behave in a Certain Manner in An International Online Commerce Society
Tugulea, Oana; Bobalca, Claudia - In: CES Working Papers 8 (2016) 2, pp. 313-332
The purpose of this research is to identify the most important reasons that drive young Romanian Internet users to buy … or to avoid buying from the Internet and to investigate the differences in the reasoning between two groups of Internet … users. The most important reasons to buy from the Internet, as selected by the buyers group, are aspects concerning physical …
Persistent link: https://www.econbiz.de/10012017293
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Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …
Persistent link: https://www.econbiz.de/10011984974
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An Application of UTAUT2 Model in Exploring the Impact of Quality of Technology on Mobile Internet
Kraljic, Amra; Pestek, Almir - In: Economic Review: Journal of Economics and Business 14 (2016) 2, pp. 66-76
The purpose of this paper is to explore the adoption of mobile Internet in a developing country. This paper presents an … the use of mobile Internet moderated by Gender, Age and Experience. The research was conducted in two phases: a pilot … mobile Internet. The analysis showed that older users are more sensitive to the use of mobile Internet. Furthermore, the …
Persistent link: https://www.econbiz.de/10011985119
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Psychological predictors of Facebook use: A literature review
Jiang, Yushi; Naqvi, Mishal Hasnain; Abbas Naqvi, … - In: International Journal of Management, Economics and … 9 (2020) 2, pp. 113-130
Facebook has experienced remarkable development in recent years, and has become the most commonly used online social networking site (SNS). Due to its increasing importance and popularity among users, the platform has attracted attention from many academicians and researchers. The current paper...
Persistent link: https://www.econbiz.de/10012290070