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We consider a duopoly in a homogenous goods market where part of the consumers are ex ante uninformed about prices. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following results. First, there is no monotone relationship...
Persistent link: https://www.econbiz.de/10010325593
We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search costs rise. This may result in lower firm profits...
Persistent link: https://www.econbiz.de/10010325866
Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is...
Persistent link: https://www.econbiz.de/10011753241
This study measures the differences in ambiguity attitudes of groups and individuals in the gain and loss domain. We elicit the ambiguity attitudes and ambiguity-generated insensitivity for natural temperature events. We do not find significant differences between individuals and groups in our...
Persistent link: https://www.econbiz.de/10014469785
Users of the social networking service Facebook have the possibility to post status updates for their friends to read. In turn, friends may react to these short messages by writing comments or by pressing a Like button to show their appreciation. Making use of five Swedish accounts, we set up a...
Persistent link: https://www.econbiz.de/10010320204
Seit Ausbruch der Corona-Pandemie haben sich in den sozialen Medien verschiedenste Verschwörungserzählungen ausgebreitet. Weiterhin werden traditionelle Medien im Allgemeinen stärker genutzt und als deutlich glaubwürdiger eingeschätzt als soziale Medien. Dies zeigt eine Auswertung der im...
Persistent link: https://www.econbiz.de/10012420695
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
Aim: The article aims at developing an economic theory of reorientation. As Western subjects are disoriented by long-time systematic commercial manipulation of their preferences, the theory focuses on new concepts of endogenous preferences and on the process of preference manipulation and its...
Persistent link: https://www.econbiz.de/10015272850
We investigate the effect of a donation incentive tied to contributions to a public good when group members can decide on the size of their donation. An up to 20% donation of the public good was implemented either exogenously or endogenously by group members. In the Vote treatment, groups could...
Persistent link: https://www.econbiz.de/10015197740
Using a series of controlled laboratory experiments involving decisions to intervene in others' choice opportunities; we find that groups grant more autonomy to others than individuals. This finding is robust across two decision contexts, one involving individual decision-making (Internality)...
Persistent link: https://www.econbiz.de/10015211288