Literature on brand deletion (BD), a critical and topical decision within a firm's marketing strategy, is extremely scarce. The present research is concerned with the decision-making process and examines the effect on BD success of three different approaches to decision-making – rational,...

The aim of this paper is to evaluate the balance of organizational components in the design of an efficient organizational architecture from an agency perspective. The results of the empirical analysis, performed in the most prominent Spanish NGDO throughout the year 2003, show the great...