Geise, Wolfgang; Geise, Fabian A.; Pömpner, Alexandra - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 80-97
Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im … clothing, books and electrical goods is becoming increasingly evident, food is still relatively rarely purchased on the … Internet. There are few empirical findings on the purchase of food on the Internet. In this context, selected results from …