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Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
Persistent link: https://www.econbiz.de/10014566202
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Werbebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegengebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011710227
charge, perceived value, and customer satisfaction; customer satisfaction and its determinants of the banking industry in … structural model indicate that service quality and fair service charge both have positive direct impact on customer satisfaction … customer satisfaction through perceive value, i.e. perceived value has mediating role between quality, charge fairness and …
Persistent link: https://www.econbiz.de/10011938313
Im Mittelpunkt der vorliegenden Diplomarbeit steht die Frage, inwiefern Virtual Communities die Anforderungen an den Markenaufbau im Internet erfüllen können. Virtual Communities erfreuen sich z.T. großer Beliebtheit, weil sie verschiedenen menschlichen Bedürfnissen – etwa dem nach...
Persistent link: https://www.econbiz.de/10010291752
A simple Tiebout model is presented where states provide university education to both immobile and mobile students … assignment of students to universities in an efficient allocation are characterised. It is shown that decentralised decisions …
Persistent link: https://www.econbiz.de/10010297946
cohorts of students in England - those who took GCSEs in 2001-02 and 2002-03 - from age 11 to age 20. The findings suggest … hold for both state and private school students. This suggests that poor attainment in secondary schools is more important … in explaining lower HE participation rates amongst students from disadvantaged backgrounds than barriers arising at the …
Persistent link: https://www.econbiz.de/10010269893
This paper presents a model of two countries competing for a pool of students from the rest of the world (ROW). In … between the countries increase with the income prospects in ROW and the number of international students. Higher stay rates of … foreign students lead to more ambiguous results. In particular, an increase in educational quality can be accompanied by a …
Persistent link: https://www.econbiz.de/10010274915
-semester students, although instructors continued to record letter grades. We identify the causal effect of the policy on course choice … and performance, using a regressiondiscontinuity-in-time design. Students shifted to lower-grading STEM courses in the … first semester, but did not increase their engagement with STEM in later semesters. Letter grades of first-semester students …
Persistent link: https://www.econbiz.de/10014301988