-dimensional decision outcomes, economic theory assumes a uni-dimensional utility measure. This paper reviews evidence from behavioral and …Although decision makers are often reported to have difficulties in making comparisons between multi … brain sciences to assess whether, and for what reasons, this assumption may be warranted. It is claimed that the decision …

, the concepts can support man-machine interactions in an online decision support system required to adjust sales territory … operations can be employed by a decision maker in a step-by-step approach to manipulate given territory alignments. …

In economic theory, utility depends on past, present and future outcomes. The experiment described in this paper … suggests that utility also depends on people's attitudes, and that it can easily be manipulated through these attitudes. The … results imply, first, that purely outcome-based models of individual utility may be incomplete. Second, that reference …

The concept of utility is often used in ambiguous ways in economics, from having substantive psychological connotations … conceive of utility. It turns out that empirical evidence does not favor a view of multidimensional utility. This does not … eliminate the possibility to make a normative argument supporting a multidimensional notion of utility. …