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Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien
Schleife, Felix - 2019
Persistent link: https://www.econbiz.de/10014566202
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Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
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Traumjob Influencer: Likes, Views und das große Geld? Wie Jugendliche in Deutschland die Creator Economy wahrnehmen
Engels, Barbara - 2023
Die Creator Economy boomt: Immer mehr Unternehmen nutzen Content Creators, um ihre Produkte zu bewerben, und immer mehr Menschen möchten selbst Creators werden, also eigene digitale Inhalte erstellen, sie auf digitalen Plattformen einem wachsenden Publikum bereitstellen und monetarisieren. Die...
Persistent link: https://www.econbiz.de/10014363831
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
media consumption and communication behavior that originate in the use of web 2.0 platforms. The authors demonstrate how … candidates how to handle the chances and threats that originate in this new communication technology. …
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most …
Persistent link: https://www.econbiz.de/10010420967
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Marketing mit Youtube
Nufer, Gerd - 2017
ermöglicht eine offene, mehrwegige, schnelle und kostengünstige Kommunikation mit Kunden, insbesondere jüngeren. Unternehmen …
Persistent link: https://www.econbiz.de/10011710227
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Social protection of non-standard workers and the self-employed during the pandemic country chapters: Belgium, France, Ireland, Italy, Lithuania, Portugal, Romania, Sweden
Spasova, Slavina (contributor); Ghailani, Dalila (contributor) - 2021
. 2021), this edited volume comprises eight country case studies: Belgium, France, Ireland, Italy, Lithuania, Portugal …
Persistent link: https://www.econbiz.de/10014565849
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The influence of trustworthiness and technology acceptance factors on the usage of e-government services during COVID-19: A case study of post COVID-19 Greece
Balaskas, Stefanos; Panagiotarou, Aliki; Rigou, Maria - In: Administrative Sciences 12 (2022) 4, pp. 1-25
The COVID-19 pandemic imposed challenges and offered opportunities, which were recognized and assessed in developed countries. In many cases though, the lack of systematic preparation for the required digital transformation resulted in confusion and discomfort in citizens' lives, where the...
Persistent link: https://www.econbiz.de/10014333078
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Tracking COVID-19 spread in Italy with mobility data
Bilgin, Nuriye Melisa - 2020
investigating possible links between individual mobility and the spread of the COVID-19 virus in Italy. By relying on the daily data … Italy. Individual presence in public vs. residential spaces has a more significant effect on the number of COVID-19 cases in …
Persistent link: https://www.econbiz.de/10012388940
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A Synthetic Control Method Analysis of Schools Opening and Covid-19 Outbreak in Italy.
Alfano, Vincenzo; Ercolano, Salvatore; Cicatiello, Lorenzo - 2020
have had in Italy, we aim to shed some light on the subject. More precisely, a synthetic control method approach suggests … that Bolzano, the first province in Italy to have opened the schools after the summer break, has way more cases than its …
Persistent link: https://www.econbiz.de/10012425690