-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well … as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic … promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico …

partnership undertook initiatives to stimulate the regional economy by creating a tourism infrastructure. This paper presents a …. In 2004, the regional partnership also applied for the pilot measure to implement the EU Initiative Leader+. The tourism …

We present a theoretical model in tourism economics, assuming that the market for tourism is an oligopoly with … capacity that can be interpreted as the stock of physical, natural or cultural resources. Tourism flows yield current revenues … questions, like the choice between mass- vs. elite-tourism development strategies; the effect of the number of competing …

Tourism has been regarded as a major source of economic growth and a good source of foreign exchange earnings. Tourism … is the general equilibrium effects of tourism on the other sectors in the economy. These effects can be quite substantial … and should be taken into account when assessing the net benefits of a tourism boom on an economy. This paper presents a …

We consider the relationship between tourism and economic growth for Latin American countries since 1985 until 1998 … variables. We show that the tourism sector is adequate for the economic growth of medium or low-income countries, though not … growth, we try to explain tourism arrivals conditional on GDP and other covariates such as safety, prices and education level …

This paper studies the economic implications of climate-change-induced variations in tourism demand, using a world CGE … subsequently perturbed by shocks, simulating the effects of climate change. We portray the impact of climate change on tourism by …

Environmental resources constitute the 'raw materials' for tourism. This sector represents the driving force behind the …. This work systematically examines the effects and the feedbacks that the economy of tourism may generate in small areas …