Remund, Mariella C.; Peris-Ortiz, Marta; Gehrke, Hans-Jurgen - In: Journal of Innovation and Entrepreneurship 6 (2017) 17, pp. 1-18
entrepreneurship is hard to achieve. This paper, by means of a case study of a German private art museum 'Kunstmuseum Gehrke …-Remund', analyzes the disruptive methods, both atypical and contrary to the mainstream art industry, developed to ensure the sustainable … roadmap designed by the Kunstmuseum to successfully enter the elitist contemporary art industry, as an outsider, and provide …