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advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising …. The paper is the first combining a study of media markets with a behavioral foundation of how advertising affects the …
Persistent link: https://www.econbiz.de/10010330239
By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non …
Persistent link: https://www.econbiz.de/10010284386
This paper provides field evidence on (a) how price framing affects consumers' decision to switch health insurance plans and (b) how the price elasticity of demand for health insurance can be influenced by policymakers through simple regulatory efforts. In 2009, in order to foster competition...
Persistent link: https://www.econbiz.de/10011601065
This paper provides field evidence on (a) how price framing affects consumers' decision to switch health insurance plans and (b) how the price elasticity of demand for health insurance can be influenced by policymakers through simple regulatory efforts. In 2009, in order to foster competition...
Persistent link: https://www.econbiz.de/10010282513
Anzahl von Unternehmen, die sich freiwillig dem Datenschutz verpflichten, allerdings nutzen auch viele Unternehmen und …
Persistent link: https://www.econbiz.de/10014501301
This paper analyzes the interaction between price and inventory decisions in an oligopoly industry and its implications for the dynamics of prices. The work extends existing literature and especially the work of Hall and Rust (2007) to endogenous prices and strategic oligopoly competition. We...
Persistent link: https://www.econbiz.de/10010294737
We show that a monopolist final goods producer may find it profitable to create competition by licensing its technology if the input market is imperfectly competitive. With a centralized union, we show that licensing by a monopolist is profitable under both uniform and discriminatory wage...
Persistent link: https://www.econbiz.de/10010296821
mit einer festen Marge dem traditionellen Eintritt mit anschließendem Preiswettbewerb überlegen ist, da dem etablierten …
Persistent link: https://www.econbiz.de/10010300418
This paper analyzes the interaction between price and inventory decisions in an oligopoly industry and its implications for the dynamics of prices. The work extends existing literature and especially the work of Hall and Rust (2007) to endogenous prices and strategic oligopoly competition. We...
Persistent link: https://www.econbiz.de/10010300834
Increasing environmental awareness may affect the pleasure of consuming a good for which an environmental friendly substitute is available. When deciding to buy differentiated products, a compromise is sometimes made between preferred characteristics of the good and its environmental properties....
Persistent link: https://www.econbiz.de/10011325100