present for a pure Internet player,we show that these firms will start online retail channels under a much widerrange of … Internet retail channelthemselves. We also show that a low cost of building up an online retail channelor online shopping …

complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … spending data for newspaper and internet display advertising of 13 different industries in the U.S. from 2001-2010. We find … evidence for some of the hypotheses. Whereas some industries showed clear substitution effects between internet display and …

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …

The Internet greatly increases firms' potential to produce new goods and service for new markets. The Internet is also … their products and deliver them over long distances. This paper considers how the Internet can increase exports by reducing … Internet is making firms more mobile. Despite the enormous potential benefits, the use of the Internet to conduct digital trade …