There are several predictions that brand equity will become the most pressing marketing topic for the next ten years …. This study investigates for which purposes brand equity can be applied to. It further investigates which facets the concept … of brand equity refers to, how these facets are measured and what the implications are for defining and measuring brand …

According to several forecasts brand equity will become the most influential marketing topic for the next ten years …. This study investigates various purposes brand equity can be applied to. It assesses requirements for measuring brand … equity and describes the contribution of the literature on brand equity with res pect to the previous defined requirements …

Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes … historischen Abriss zum Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel und dem derzeitigen Organisationsaufbau ein Blick …

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis …, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions … towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular …

Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im … clothing, books and electrical goods is becoming increasingly evident, food is still relatively rarely purchased on the … Internet. There are few empirical findings on the purchase of food on the Internet. In this context, selected results from …

. This analysis focuses on packaging as a central communication channel in the food industry. In terms of a sustainable …