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alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments … designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor …
Persistent link: https://www.econbiz.de/10010321899
In a large natural field experiment, we explore the effect of providing donors with the opportunity to choose the target country for their donations. We find that only a small fraction of donors use the option, which might reflect a reluctance to consider tradeoffs when those concern important,...
Persistent link: https://www.econbiz.de/10010300008
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014471668
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014517418
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014534337
In a door-to-door fundraising field experiment, we study the impact of fundraising mechanisms on charitable giving. We … and the lottery. Although the all-pay auction is the superior fundraising mechanism both in theory and in the laboratory …
Persistent link: https://www.econbiz.de/10010325653
This paper examines the impact of payment choice on charitablegiving with a door-to-door fund-raising field experiment …
Persistent link: https://www.econbiz.de/10010325785
How do the social media affect the success of charitable promotional campaigns? We use individual-level longitudinal data and experimental data from a social-media application that facilitates donations while broadcasting donors' activities to their contacts. We find that broadcasting is...
Persistent link: https://www.econbiz.de/10010377315
inform fundraising choices. …
Persistent link: https://www.econbiz.de/10010513228
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity’s fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …
Persistent link: https://www.econbiz.de/10012582100