We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …Elektronischer Handel und flexible Produktionstechnologien ermöglichen eine kostengünstige Personalisierung ehemals …

Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …Elektronischer Handel und flexible Produktionstechnologien ermöglichen eine kostengünstige Personalisierung ehemals …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …

untersucht diese IW-Studie die Präferenzen von Digital Natives für Datenschutz. Unter 3.000 Schülerinnen und Schülern im Alter … von 14 bis 21 Jahren in Deutschland wurden die Nutzung und Wahrnehmung von Datenschutz auf gängigen sozialen Medien und … Studie zeigt, dass vielen Digital Natives der Datenschutz zwar wichtig ist, sie aber dennoch mehrheitlich nicht bereit sind …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both … firms advertise. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …