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Reaching for customer centricity: Wine brand positioning configurations

Dressler, Marc; Paunovic, Ivan - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012620647

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …

Persistent link: https://www.econbiz.de/10010420967

Aging workforce management in the automobile industry: Defining the concept and its constituting elements

Streb, Christoph; Voelpel, Sven; Leibold, Marius - In: Zeitschrift für Personalforschung (ZfP) 23 (2009) 1, pp. 8-27

This paper presents the results of a grounded theory study on the automobile industry aimed at developing a concept of aging workforce management by identifying and constructing its constituting elements. Through an in-depth research investigation, it answers the question of how the challenge of...

Persistent link: https://www.econbiz.de/10010292517

Reziprozitätsformen in psychologischen Verträgen: Eine empirische Untersuchung am Beispiel von Auslandsentsandten

Andresen, Maike; Göbel, Markus - In: Zeitschrift für Personalforschung (ZfP) 23 (2009) 4, pp. 312-335

Die einschlägige Forschung betrachtet psychologische Verträge primär aus einer individualistisch- rationalen Perspektive. Wie alle Verträge so sind auch psychologische Verträge jedoch in einen soziokulturellen Kontext eingebettet, welcher maßgeblichen Einfluss auf die Handlungsmotive und...

Persistent link: https://www.econbiz.de/10010292590

Overcoming barriers in supply chain analytics: Investigating measures in LSCM organizations

Herden, Tino T.; Nitsche, Benjamin; Gerlach, Benno - In: Logistics 4 (2020) 1, pp. 1-27

While supply chain analytics shows promise regarding value, benefits, and increase in performance for logistics and supply chain management (LSCM) organizations, those organizations are often either reluctant to invest or unable to achieve the returns they aspire to. This article systematically...

Persistent link: https://www.econbiz.de/10015194910

Disruptive innovation at the base-of-the-pyramid: Negotiating the missing links

Dzimba, Esnah; van der Poll, John Andrew - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-24

The disruptive innovation framework has become a topical issue in recent years. Despite its popularity, as well as the perceived strategic advantages it bestows on entrant firms, little is known about the disruptive innovation capability of new-technology-based firms (NTBFs) in the South African...

Persistent link: https://www.econbiz.de/10014329671

Modeling the impact of mentoring on women's work-life balance: A grounded theory approach

Bahrami, Parvaneh; Nosratabadi, Saeed; Palouzian, Khodayar - In: Administrative Sciences 13 (2023) 1, pp. 1-20

The purpose of this study was to model the impact of mentoring on women's work-life balance. Indeed, this study considered mentoring as a solution to create a work-life balance of women. For this purpose, semi-structured interviews with both mentors and mentees of Tehran Municipality were...

Persistent link: https://www.econbiz.de/10014333151

Grounded theory: An illustrative application in the Portuguese footwear industry

Monteiro, Mónica; Rosa, Álvaro; Martins, Adelaide; … - In: Administrative Sciences 13 (2023) 2, pp. 1-16

Grounded theory is an inductive research methodology aiming at the construction of new concepts or new theories able to explain emerging phenomena. The objective of this paper is to provide insights on the usage of grounded theory in management research. We showcase how grounded theory can bring...

Persistent link: https://www.econbiz.de/10014333203

Institutions and individual values motivating corporate social responsibility activities in large farms and agroholdings

Hajdu, Anna; Daziano, Marcos F.; Visser, Oane - In: International Food and Agribusiness Management Review 24 (2021) 4, pp. 669-696

Corporate social responsibility (CSR) activities have been shown to derive from external and internal motivations of a company. Little attention has been given to motivations of managers in large farms and agroholdings to undertake CSR activities thanks to individual values and pressure from...

Persistent link: https://www.econbiz.de/10014333755

To seek program accreditation, innovation, or both? Examining the interdependencies in high-reliability health care organizations

Brand, Tim; Goetjes, Eva; Blankart, Katharina - In: Schmalenbach Journal of Business Research (SBUR) 75 (2023) 3, pp. 281-302

In dynamic markets, organizations have to be ambidextrous to adapt to constant change. Simultaneously, organizations are increasingly required to adopt quality management accreditation. Standardization through accreditation bares the risk of limiting an organization's dynamic capabilities. In...

Persistent link: https://www.econbiz.de/10014495332