Messen brauchen Medien und Medien brauchen Messen. Als mediale Großereignisse ziehen Messen eine Vielzahl von Medienvertretern an. Die PR-Arbeit bei Messegesellschaften ist daher ein ist vielschichtiges Feld, welches diverse Einflussfaktoren zu berücksichtigen hat. Insbesondere die...

Der vorliegende Forschungsbericht liefert empirische Erkenntnisse über Indikatoren der strategischen Implementierung und Kommunikation von Corporate Responsibility (CR), aus denen Erfolgsfaktoren strategischer CR-Kommunikation abgeleitet werden. Grundlage bilden qualitative Interviews von CR-...

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...

Das Thema Nachhaltigkeit hat in den letzten Jahren an Präsenz gewonnen und ist heutzutage in aller Munde. Auch in der Wirtschaft wird das Thema leidenschaftlich diskutiert, denn allgemein herrscht die Meinung, dass Nachhaltigkeit zu Wettbewerbsvorteilen führen kann. In der...

Are public relations a socially irresponsible profession? Although the image of public relations professionals can still be negative, in theory, they should help their organizations be socially responsible. This paper aims to explore the work of public relations experts concerning corporate...

This paper empirically examines the theoretically ambivalent relationship between socially responsible investing (SRI) and stock performance. It extends the existing literature by considering both the US and the entire European stock markets as well as by using consistent world-wide corporate...

This paper analyses the link between sustainability-related innovation and sustainability performance and the role that family firms play in this. This theme is particular relevant from a European point of view given the large number of firms that are family-owned. Governments often support...

This paper contributes to a better understanding of the research on environmental management using bibliometric methods to supplement the subjective evaluation of literature reviews. Focusing on the Management and Business fields, our main objective is to analyse the knowledge structure of...

We examine the impact of Bank of Canada communications and media reporting on them on Canadian (short- and medium-term) bond and stock market returns using a GARCH model. Communications are rather uniformly distributed over the sample period (1998-2006); however, media coverage is particularly...