media consumption and communication behavior that originate in the use of web 2.0 platforms. The authors demonstrate how … candidates how to handle the chances and threats that originate in this new communication technology. …

goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most …

ermöglicht eine offene, mehrwegige, schnelle und kostengünstige Kommunikation mit Kunden, insbesondere jüngeren. Unternehmen …

We analyze the performance of various communication protocols in a generalization of the Crawford-Sobel (1982) model of … possible that informative communication with one or both receivers is impossible in private, but possible in public. When the … by public communication with the flexibility provided by private communication and transmit more information to the …

We study the effects of communication in an experimental tournament between teams. When teams, rather than individuals … communication in such situations may have ambiguous effects on effort choices. Communication within teams may promote higher efforts … by mitigating the internal free-rider problem. Communication between competing teams may lead to collusion, thereby …