Olbrich, Roland; Quaas, Martin F.; Baumgärtner, Stefan - 2011
We empirically study personal norms of sustainability, conceptualized according to the normactivation theory and … operationalized under the notion of strong ecological-economic sustainability, for commercial cattle farmers in semi-arid rangelands … sustainability that are heterogeneous across farmers, but vary little with socio-demographic or environmental characteristics. We …