Panggati, Ignatius Enda; Simatupang, Boto; Abdinagoro, … - In: Cogent Business & Management 10 (2023) 2, pp. 1-16
The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...
