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Fashion virtual reality in e-commerce
Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10013266202
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Virtual Assisted Self Interviewing (VASI): An Expansion of Survey Data Collection Methods to the Virtual Worlds by Means of VDCI
Bell, Mark W.; Castronova, Edward; Wagner, Gert G. - 2008
Changes in communication technology have allowed for the expansion of data collection modes in survey research. The proliferation of the computer has allowed the creation of web and computer assisted auto-interview data collection modes. Virtual worlds are a new application of computer...
Persistent link: https://www.econbiz.de/10011439035
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AR- und Holografie-gestütztes Netzwerken als Alternative zum traditionellen Netzwerken vor Ort – ein multiperspektivischer Einblick
Schaefer, Cindy; Stelter, Aida; Zeuge, Anna; Oschinsky, … - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 226-245
Virtuelles Netzwerken ist seit Beginn der Corona-Pandemie ein zentrales Mittel geworden, um sich zu vernetzen. Mit dem einschneidenden Ereignis von COVID-19 sind zahlreiche Alternativen zu traditionellen Netzwerkveranstaltungen wie Messen, Abendessen etc. entstanden. Hierbei traten jedoch auch...
Persistent link: https://www.econbiz.de/10014501289
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Privacy violations, security breaches and other threats of Web3 and the metaverse
Kshetri, Nir - 2023
Web3 and the metaverse present several unique challenges from security and privacy standpoints. This paper looks at key … breaches in Web3 and the metaverse. The paper will discuss how newness, novelty and complexity of technologies involved and … weak architectural security of Web3, and the metaverse are likely to provide a fruitful environment for cybercriminals and …
Persistent link: https://www.econbiz.de/10014367341
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Economic and social impacts of Web3 and the metaverse in the Global South
Kshetri, Nir - 2023
Individuals and organizations in the global south are participating at an increasing rate in Web3 and the metaverse … economies. This paper gives an overview of the key benefits to these economies that stem from Web3 and the metaverse. It … provides a perspective on the global south's preparedness to benefit from Web3 and the metaverse looking at key indicators …
Persistent link: https://www.econbiz.de/10014367342
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Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb
Schachtsieck, Daniel - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1361-1374
Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...
Persistent link: https://www.econbiz.de/10014528814
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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; … - In: Psychology & Marketing 41 (2024) 4, pp. 819-837
discuss managerial implications for AR marketing today and in a metaverse future in which AR content might be prevalent in …
Persistent link: https://www.econbiz.de/10014524999
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Context in augmented reality marketing: Does the place of use matter?
von der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & Marketing 40 (2023) 11, pp. 2447-2463
important insights regarding the influence of context on downstream variables in their AR and metaverse marketing strategies. …
Persistent link: https://www.econbiz.de/10014503957
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Surfing Alone? The Internet and Social Capital: Evidence from an Unforeseen Technological Mistake
Bauernschuster, Stefan; Falck, Oliver; Wößmann, Ludger - 2011
Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging … unique telecommunication data with geo-coded German individual-level data, we investigate how broadband Internet affects …-owned telecommunication provider in the 1990s that still hinders broadband Internet access for many households. We find no evidence that the …
Persistent link: https://www.econbiz.de/10011601034
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New forms of collaborative innovation and production on the internet: An interdisciplinary perspective
Wittke, Volker (contributor);  … - 2011
The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and …-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into …
Persistent link: https://www.econbiz.de/10011902048