This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Ausgangspunkt ist die These, dass Universitäten und Business Schools den Studierenden sehr wenig oder gar keine Möglichkeit bieten, sich während ihres Studiums mit dem Themenkreis Wirtschafts- bzw. Management-Ethik und soziale Verantwortung (CSR - Corporate Social Responsibility) zu befassen....

The discussion on the need for mandatory human rights due diligence (HRDD) requirements has permeated the interests of policy makers, civil society organizations and international organizations. The current trend on the adoption of domestic legislation concerning HRDD standards shows a variety...

The discussion on the need for mandatory human rights due diligence (HRDD) requirements has permeated the interests of policy makers, civil society organizations and international organizations. The current trend on the adoption of domestic legislation concerning HRDD standards shows a variety...

We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers' perception...

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

In Zeiten, in denen die Konsumenten immer sensibler gegenüber der Umwelt und der Gesellschaft werden, gewinnt auch das Konzept der Corporate Social Responsibility (CSR) immer mehr an Bedeutung. Dies geht mit verstärktem Wettbewerb einher, welcher Unternehmen auf Dauer dazu zwingt, sich von der...

In public good games, voluntary contributions tend to start of high and decline as the game is repeated. If high contributors are matched, however, contributions tend to stay high. We propose a formalization predicting that high contributors will selfselect into groups committed to charitable...

In public good games, voluntary contributions tend to start off high and decline as the game is repeated. If high contributors are matched, however, contributions tend to stay high. We propose a formalization predicting that high contributors will self-select into groups committed to charitable...

Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...