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This study uses the Markov chain and agency theory to demonstrate a link between a salesperson's perceived attributes with customer retention and both optimal effort and commission, using a relational perspective. The purpose is to show sales managers that, with a customer survey, they can use...
Persistent link: https://www.econbiz.de/10012115958
Numerous research studies of the various companies' business practices indicate a strong relationship between customer satisfaction, as an overall positive response generated after the use of the specific product or service, and their intention to continue using the products/services of the...
Persistent link: https://www.econbiz.de/10014558430
The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...
Persistent link: https://www.econbiz.de/10013266726
Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...
Persistent link: https://www.econbiz.de/10012601082
In order to achieve successful management of their sales and marketing activities companies need to monitor and analyse the activity of their customes. The goal of this study is twofold. First, an empirical investigation of customers' activitiy is conducted by using the Customer Activity...
Persistent link: https://www.econbiz.de/10014465787
Customer Management Softwares have become a critical strategy in business, since it became prominent that they improve a company's probability to achieve superior business results. Yet, for a company to be able to deliver superior portfolio management solutions, Technology, Data Analysis and...
Persistent link: https://www.econbiz.de/10014477239
Viele Unternehmen setzen Künstliche Intelligenz zur Verarbeitung großer Datenmengen bereits heute erfolgreich für die Kundenbindung ein. So schaffen große Unternehmen individuelle Kundenerlebnisse basierend auf der Auswertung großer kundenbezogener Datenmengen zur kurz- aber auch...
Persistent link: https://www.econbiz.de/10014501603
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...
Persistent link: https://www.econbiz.de/10014519637
Since bundlesprovide price discountsto customers and have lock-in effects forbusinessesin the communicationssector, the number of bundlesubscribersisrapidly growing in many countries,including Korea.The consumerwelfareand marketing effects of bundleshavebeen welldocumented. Existing literature,...
Persistent link: https://www.econbiz.de/10011720201
The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...
Persistent link: https://www.econbiz.de/10011725022