Marković, Ivana; Radosavljević, Gordana; … - In: Naše gospodarstvo / Our Economy 68 (2022) 4, pp. 66-74
Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend … new information regarding the role of celebrity endorsement in tourism, which is limited in foreign and domestic … scientific literature. As a practical contribution, the study provides information that may be useful to tourism service …