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Consumer behavior regarding wearable technologies: Google Glass
Nunes, Gibran Sales; Arruda Filho, Emílio José Montero - In: Innovation & Management Review 15 (2018) 3, pp. 230-246
netnography via passive observation. Data collection was conducted using the social network Reddit over a period of about four … months. Findings: Three categories and two subcategories of consumers were found, namely, socially satisfied; socially … as positive and negative for consumers which blocked the technology launch in the market. …
Persistent link: https://www.econbiz.de/10012484242
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How Students as Consumers Learn Information about New Products
Šišara, Jelena; Goleš, Divna - 2017
The importance of understanding how consumers gather and evaluate information about the new products is essential for … providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn … Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers …
Persistent link: https://www.econbiz.de/10011920390
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Smartphone crises and adjustments in a virtual P3 community – doing sustainability oriented smartphone consumption
Svenson, Frithiof - In: Journal of Marketing Management 34 (2018) 7-8, pp. 664-693
Sustainability marketing research on collective consumption practices has often examined on-site actions, leaving aside online activity within brand communities. This study focuses on the online practices of communities to explain on-site sustainable practices. Online communities, which address...
Persistent link: https://www.econbiz.de/10012110203
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Reaching for customer centricity: Wine brand positioning configurations
Dressler, Marc; Paunovic, Ivan - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...
Persistent link: https://www.econbiz.de/10012620647
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Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector
Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-29
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...
Persistent link: https://www.econbiz.de/10014329551
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Re-visiting the concept of winescape through netnography: "A tale of two cities"
Terziyska, Ilinka - In: Wine Economics and Policy 11 (2022) 2, pp. 19-29
Winescape is a central concept in wine tourism studies but is still under-researched, especially when package tours are concerned. This study has a two-fold objective: 1) to identify the winescape attributes of an emergent wine destination (Bulgaria) as perceived by organized wine tourists and...
Persistent link: https://www.econbiz.de/10014485096
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What is a self-made expat? Self-disclosures of self-initiated expatriates
Roth, Steffen; Dana, Léo-Paul - 2015
self- initiated expatriates, the present article represents netnography of a larger, international sample of self …
Persistent link: https://www.econbiz.de/10010520578
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Consumption attachments of Brazilian fans of the National Football League: A netnography on Twitter interactions
Moura, Bruno Melo; de Souza-Leão, André Luiz Maranhão - In: Innovation & Management Review 17 (2020) 3, pp. 251-266
consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL … undertaken was Netnography, commonly used to investigate cultural practices occurring in online environments. The research corpus …
Persistent link: https://www.econbiz.de/10012484290
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Romanian traditional products
Tudor, Valentina; Măcău, Ioana; Butu, Marian - 2013
The countryside is an available and eligible resource, with an unexploited growth potential for the exploitation of which is necessary to converge efforts of policy makers both at national level and in the Member States regarding the design, implementation, monitoring and evaluation of...
Persistent link: https://www.econbiz.de/10011288266
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The importance of traceability in certification the quality of animal products
Iurchevici, Lidia; Chetroiu, Rodica - 2014
impact both on final consumers, legislators and producers from the food industry, involving large cost savings. With a food …
Persistent link: https://www.econbiz.de/10011288290