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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …
Persistent link: https://www.econbiz.de/10014458229
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Current Trends in Tourism under COVID-19 and Future Implications
Kruczek, Zygmunt (contributor);  … - 2023
overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …
Persistent link: https://www.econbiz.de/10014520969
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Deterministic versus Random Utility: Implied Patterns of Vertical Product Differentiation in a Multi-Product Monopoly
Behrens, Christiaan; Lijesen, Mark; Pels, Eric; … - 2012
In this article we study patterns of vertical product differentiation in a multi-product monopoly using a random utility model. Prior research shows that applying such a model in a multi-product setting implies symmetric patterns of product differentiation in which all product variants of a...
Persistent link: https://www.econbiz.de/10010326348
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
their profits decrease, while consumers are better-off. Our model has particular relevance for location-based marketing such …
Persistent link: https://www.econbiz.de/10010327200
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ECB Interventions in Distressed Sovereign Debt Markets: The Case of Greek Bonds
Trebesch, Christoph; Zettelmeyer, Jeromin - 2014
This paper analyses the determinants and effects of ECB interventions in times of severe distress. We focus on the Greek government bond market in mid-2010 and use a unique new dataset to show, for the first time, what type of bonds the ECB bought. We then explore the short-term effects of ECB...
Persistent link: https://www.econbiz.de/10010352423
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Strategy-aligned fuzzy approach for market segment evaluation and selection: A modular decision support system by dynamic network process (DNP)
Nasrabadi, Ali Mohammadi; Hosseinpour, Mohammad; … - In: Journal of Industrial Engineering International 9 (2013), pp. 1-17
In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve...
Persistent link: https://www.econbiz.de/10011551795
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The impact of monetary union on trade prices
Taglioni, Daria; Anderton, Robert; Baldwin, Richard E. - 2003
Two seemingly unconnected empirical results suggest an intriguing mechanism. First, economic integration helps harmonize prices internationally, with trade being the primary channel (Rogoff 1996, Goldberg and Knetter 1997). Second, monetary union may greatly increase the amount of trade among...
Persistent link: https://www.econbiz.de/10011604284
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Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health
Chang, Kathryn J.; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 5 (2016) 2, pp. 105-113
This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an increased consumer preference over healthier foods and...
Persistent link: https://www.econbiz.de/10011986527
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On the stability of buyer groups under key account management
Antelo, Manel; Bru, Lluís - In: SERIEs - Journal of the Spanish Economic Association 9 (2018) 2, pp. 189-214
We analyze the interaction between a monopolistic seller and a continuum of identical customers of a single product when some of them can form a buyer group and the seller can implement a key account management (KAM) program to deal with these customers, leaving those that purchase on an...
Persistent link: https://www.econbiz.de/10011994618