Iqbal, Muhammad Jawad; Rasli, Amran Bin Md.; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 6 (2012) 1, pp. 168-184
the influence of attributes like awareness, acceptance, and quality on brand image of universities, therefore, it is … attributes on brand image. The components used in the study are awareness, acceptance, prestige, incentives and quality. The … result also shows that the image of the university has four key constructing factors which are quality, prestige, financial …