Narrow search
Showing 1 - 10 of 4,827
Cover Image
Sustainable behavior: The need of change in consumer and business attitudes and behavior
Gierszewska, Grażyna; Seretny, Marek - In: Foundations of Management 11 (2019) 1, pp. 197-208
Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...
Persistent link: https://www.econbiz.de/10012601082
Cover Image
Choosing a lifestyle? Reflection of consumer extrinsic product preferences and views on important wine characteristics in Germany
Risius, Antje; Klann, Björn-Ole; Meyerding, Stephan G. H. - In: Wine Economics and Policy 8 (2019) 2, pp. 141-154
Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...
Persistent link: https://www.econbiz.de/10014485018
Cover Image
Spending responses to state sales tax holidays
Agarwal, Sumit; McGranahan, Leslie - 2012
Every year over 20 states offer sales tax holidays (STHs) on specific items like clothes, shoes and other items to encourage consumption, effecting over 100 million consumers. We use a unique dataset of credit cards transaction to study the spending response to these holidays. Using a...
Persistent link: https://www.econbiz.de/10010292191
Cover Image
Excessive Competition on Headline Prices
Inderst, Roman; Obradovits, Martin - 2021
In a variety of purchasing situations, consumers may focus primarily on headline prices, ignoring the full costs associated with acquiring and maintaining a product or service contract. Even when this is the case, it is widely believed that intense competition would adequately protect consumers...
Persistent link: https://www.econbiz.de/10013190610
Cover Image
Neuromarketing: Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung
Nufer, Gerd - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 53-68
Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antworten auf diese Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge Disziplin an der Schnittstelle von Kognitionswissenschaften,...
Persistent link: https://www.econbiz.de/10013270988
Cover Image
Estimating the effects of Covid-19 and 5G in the submarkets of internet and mobile shopping
Yang, Seungmi; Kwon, Youngsun - 2021
shopping submarkets in Korea by estimating the effects of these two shocks on mobile shopping sales and conversion, which … refers to substitution for shopping over fixed internet (termed internet shopping). Key findings are: Covid-19 boosted sales … in 14 mobile shopping submarkets and decreased sales in two submarkets; 5G services also helped sales increases in 13 …
Persistent link: https://www.econbiz.de/10012606337
Cover Image
Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
In: Cogent Business & Management 8 (2021) 1, pp. 1-16
Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the … customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping … study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping …
Persistent link: https://www.econbiz.de/10012657387
Cover Image
Who Does the Shopping? – German Time-use Evidence, 1996–2009
Procher, Vivien; Vance, Colin - 2013
nevertheless remain with respect to unpaid activities. Shopping for household maintenance, in particular, is a time-consuming, out … panel methods to analyze, descriptively and econometrically, gender disparities in shopping behavior among couples using … characteristics are found to be signifi cant determinants of shopping behavior, whereby employment status and children emerge as the …
Persistent link: https://www.econbiz.de/10010290802
Cover Image
Who does the shopping? German time-use evidence, 1996 - 2009
Procher, Vivien; Vance, Colin - 2013
nevertheless remain with respect to unpaid activities. Shopping for household maintenance, in particular, is a time-consuming, out … panel methods to analyze, descriptively and econometrically, gender disparities in shopping behavior among couples using … characteristics are found to be significant determinants of shopping behavior, whereby employment status and children emerge as the …
Persistent link: https://www.econbiz.de/10010291101
Cover Image
Market Structure and Market Performance in E-Commerce
Hackl, Franz; Kummer, Michael E.; Winter-Ebmer, Rudolf; … - 2012
We investigate the causal effect of market structure on market performance in the consumer electronics. We combine data from Austria's largest online site for price comparisons with retail data on wholesale prices provided by a major hardware producer for consumer electronics. We observe input...
Persistent link: https://www.econbiz.de/10010294886