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The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external knowledge in a number of different ways, and optimize their...
Persistent link: https://www.econbiz.de/10010460705
Da in Deutschland im Jahr 1989 letztmalig eine großzahlige, bundesweite Unternehmensbefragung zum Thema Nachfolge durchgeführt wurde, bestand Bedarf an aktuellen Daten. Deshalb hat der Stiftungslehrstuhl für allgemeine BWL, insbesondere Unternehmensnachfolge an der Universität Siegen in...
Persistent link: https://www.econbiz.de/10010309234
strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed. Three … probability of successful crowdfunding projects under consideration of the key influencing factors of communication. …
Persistent link: https://www.econbiz.de/10011946701
The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client's demands. Besides, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at least in creative department. Extrinsic and intrinsic...
Persistent link: https://www.econbiz.de/10011920431
different suppliers, users, channels, products and brands. More specifically, it suggests drawing a stronger distinction between …
Persistent link: https://www.econbiz.de/10011430199
In this article, we seek to contribute to cultural-economic geography debates on the social construction of economic value. We widen the focus on already well-studied associations between branded commodities and other entities representing nonmonetary values by also considering what we refer to...
Persistent link: https://www.econbiz.de/10012182858
to the performance of brands. On average, foreign ownership tends to raise costs and lower appeal. Using the estimated …
Persistent link: https://www.econbiz.de/10012604831
A survey conducted by the Center for Entrepreneurial and Financial Studies (CEFS) at Technische Universität München in cooperation with the chamber of commerce (IHK) for Munich and Oberbayern showed that mid-sized businesses show great interest in private equity. However, nearly 60% of the 266...
Persistent link: https://www.econbiz.de/10010305734
This paper studies the event history of business foundation. Three theoretical concepts of human, financial and social capital are linked to investigate variations over time of people's decision processes to become self-employed. Data from a cohort of Dutch inhabitants born in 1939/1940 who have...
Persistent link: https://www.econbiz.de/10011307376
Small businesses had nearly $1.25 trillion in loans outstanding from commercial lenders, business finance companies, other businesses in the form of trade credit, and friends and relatives in the early 1990s (Ou, 1991). Based on recent information derived from the National Survey on Small...
Persistent link: https://www.econbiz.de/10011310358