Franses, Philip Hans; Peers, Peers, Y.; Fok, Fok, D. - Erasmus Research Institute of Management (ERIM), … - 2010
Although high frequency diffusion data is nowadays available, common practice is still to only use yearly figures in order to get rid of seasonality. This paper proposes a diffusion model that captures seasonality in a way that naturally matches the overall S-shaped pattern. The model is based...