Viral marketing has become a conduit for today's organizations and an important pillar for managing the organization and a source that enhances its competitiveness and creates new opportunities for organizations through which they are trying to achieve competitive advantages to obtain new market...

This paper set out to propose the actor-network theory (ANT) as a lens through which to understand and interpret the sociotechnical knowledge sharing challenges in organisations. The methodology for this study was developed within the context of ANT by adopting its ideals and principles. The...

This article explores and shows how a Project Manager interacts with the project team to facilitate the creation and sharing of new knowledge within project environment. Three types of data were collected from one pharmaceutical company. This article contributes to the current Knowledge...

Social media continues to proliferate. This article presents a qualitative analysis of twelve cases of social-media-based knowledge sharing. The analysis reveals six categories of knowledge sharing in the social context. The analysis indicates that personalization of the organization entities...

This article describes how knowledge is one of the most important assets in organizations which should be carefully managed and is continuously generated throughout an organization. Knowledge sharing is a process through which, one person is affected by the experiences of another. This involves...

As organizations have become increasingly effective at reducing costs and improving efficiency in their operations, their attention has shifted to revenue growth. Tapping the collective creativity and know‐how of employees is emerging as one of the best ways to anticipate customer needs and...