Lattuch, Frank; J. Pech, Richard; Riemenschneider, Frank; … - In: Journal of Business Strategy 34 (2013) 5, pp. 4-11
Purpose – Market strategies and technology strategies are two sides of the same coin that drive innovation efforts …. This paper argues that combining them as a balanced force is crucial for innovation performance. Design …/methodology/approach – Using an inductive case study with in-depth interviews, the authors analyze a highly successful innovation process in a high …